{"id":662,"date":"2025-01-06T21:05:36","date_gmt":"2025-01-06T21:05:36","guid":{"rendered":"https:\/\/saggidieu.be\/?p=662"},"modified":"2025-01-06T21:29:46","modified_gmt":"2025-01-06T21:29:46","slug":"les-reseaux-sociaux-le-nouveau-terrain-de-jeu-des-politiques-francais","status":"publish","type":"post","link":"https:\/\/saggidieu.be\/?p=662","title":{"rendered":"Les r\u00e9seaux sociaux : le nouveau terrain de jeu des politiques fran\u00e7ais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"662\" class=\"elementor elementor-662\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630eeb0 e-flex e-con-boxed e-con e-parent\" data-id=\"630eeb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5cbe4 elementor-widget elementor-widget-text-editor\" data-id=\"bf5cbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans l&rsquo;ar\u00e8ne politique fran\u00e7aise, les r\u00e9seaux sociaux sont devenus incontournables. De TikTok \u00e0 X (anciennement Twitter), en passant par Instagram, les candidats rivalisent d&rsquo;ing\u00e9niosit\u00e9 pour conqu\u00e9rir l&rsquo;\u00e9lectorat, en particulier les jeunes. Focus sur cette r\u00e9volution num\u00e9rique qui red\u00e9finit les codes de la communication politique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12467bf e-flex e-con-boxed e-con e-parent\" data-id=\"12467bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1b01c elementor-widget elementor-widget-image\" data-id=\"5d1b01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/saggidieu.be\/wp-content\/uploads\/2025\/01\/reseaux-1024x682.jpg\" class=\"attachment-large size-large wp-image-665\" alt=\"\" srcset=\"https:\/\/saggidieu.be\/wp-content\/uploads\/2025\/01\/reseaux-1024x682.jpg 1024w, https:\/\/saggidieu.be\/wp-content\/uploads\/2025\/01\/reseaux-300x200.jpg 300w, https:\/\/saggidieu.be\/wp-content\/uploads\/2025\/01\/reseaux-768x512.jpg 768w, https:\/\/saggidieu.be\/wp-content\/uploads\/2025\/01\/reseaux-930x620.jpg 930w, https:\/\/saggidieu.be\/wp-content\/uploads\/2025\/01\/reseaux.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Les personnalit\u00e9s poltiques utilisent les r\u00e9seaux sociaux pour toucher les jeunes g\u00e9n\u00e9rations. \u00a9 Image libre de droits<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c30d638 e-flex e-con-boxed e-con e-parent\" data-id=\"c30d638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf922f1 elementor-widget elementor-widget-text-editor\" data-id=\"bf922f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mont\u00e9e en puissance des plateformes sociales a profond\u00e9ment modifi\u00e9 le paysage politique fran\u00e7ais. Autrefois consid\u00e9r\u00e9s comme \u00ab\u00a0dangereux et juv\u00e9niles\u00a0\u00bb, les r\u00e9seaux sociaux sont d\u00e9sormais au c\u0153ur des strat\u00e9gies de campagne.<\/p>\n<p>Cette \u00e9volution s&rsquo;explique par leur capacit\u00e9 \u00e0 toucher un large public, notamment les jeunes \u00e9lecteurs, friands de contenus percutants et d&rsquo;\u00e9loquence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6c7473 e-flex e-con-boxed e-con e-parent\" data-id=\"d6c7473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d79d9f elementor-widget elementor-widget-text-editor\" data-id=\"8d79d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TikTok : le nouveau champ de bataille \u00e9lectoral<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e410a9 e-flex e-con-boxed e-con e-parent\" data-id=\"7e410a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-818ef2d elementor-widget elementor-widget-text-editor\" data-id=\"818ef2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TikTok s&rsquo;est impos\u00e9 comme un outil majeur lors des r\u00e9centes campagnes. Emmanuel Macron, par exemple, y compte 2,8 millions d&rsquo;abonn\u00e9s, avec une moyenne impressionnante de 495 000 \u00ab\u00a0j&rsquo;aime\u00a0\u00bb par vid\u00e9o.<\/p><p>Sa strat\u00e9gie ? Un ton r\u00e9solument tourn\u00e9 vers la g\u00e9n\u00e9ration Z, m\u00ealant messages sur la crise sanitaire et contenus plus l\u00e9gers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89ee41 e-flex e-con-boxed e-con e-parent\" data-id=\"f89ee41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3969fa7 elementor-widget elementor-widget-html\" data-id=\"3969fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/21055404\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/21055404\/thumbnail\" width=\"100%\" alt=\"chart visualization\" \/><\/noscript><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1f9353 e-flex e-con-boxed e-con e-parent\" data-id=\"a1f9353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490ac9b elementor-widget elementor-widget-text-editor\" data-id=\"490ac9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque plateforme n\u00e9cessite une approche sp\u00e9cifique. Jean-Luc M\u00e9lenchon, pr\u00e9curseur sur YouTube et Twitch, a adapt\u00e9 sa communication sur TikTok en optant pour un ton plus l\u00e9ger, contrastant avec ses habituelles vid\u00e9os de fond.<\/p>\n<p>Cette diversification permet de toucher diff\u00e9rents segments de l&rsquo;\u00e9lectorat.<\/p>\n<p>Les politiques cherchent \u00e0 d\u00e9velopper un \u00ab\u00a0capital sympathie\u00a0\u00bb en adoptant des formats amateurs qui donnent une impression de proximit\u00e9.&nbsp;<span style=\"text-align: var(--text-align); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Cependant, ces\ncontenus apparemment spontan\u00e9s sont soigneusement travaill\u00e9s en amont.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom:0cm;line-height:normal\"><o:p><\/o:p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-920a8ce e-flex e-con-boxed e-con e-parent\" data-id=\"920a8ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59e8480 elementor-widget elementor-widget-text-editor\" data-id=\"59e8480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strat\u00e9gies cibl\u00e9es et segmentation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e386e2 e-flex e-con-boxed e-con e-parent\" data-id=\"0e386e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a4bd8 elementor-widget elementor-widget-text-editor\" data-id=\"58a4bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9seaux sociaux permettent une segmentation fine de l&rsquo;audience. Certains mouvements politiques ont cr\u00e9\u00e9 de multiples comptes Facebook locaux pour adapter leurs messages aux pr\u00e9occupations territoriales.<\/p>\n<p>Cette approche r\u00e9pond au besoin constant de proximit\u00e9 des politiques.<\/p>\n<p>Malgr\u00e9 son potentiel, cette nouvelle forme de communication politique soul\u00e8ve des questions. La personnalisation des messages selon les communaut\u00e9s peut nuire \u00e0 la transparence du discours pr\u00e9sidentiel, consid\u00e9r\u00e9e comme une \u00ab\u00a0exigence d\u00e9mocratique\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a3f8fa e-flex e-con-boxed e-con e-parent\" data-id=\"6a3f8fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aae322 elementor-widget elementor-widget-html\" data-id=\"3aae322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FEmmanuelMacron%2Fposts%2Fpfbid0h4psQnNgw8b3qnftbcWfEQyQUKzoC1SVREsxYAPYKWc8mAbrybiKFBnSotH6ZRdRl&show_text=true&width=500\" width=\"500\" height=\"258\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-624f446 e-flex e-con-boxed e-con e-parent\" data-id=\"624f446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165e2f7 elementor-widget elementor-widget-text-editor\" data-id=\"165e2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;utilisation des r\u00e9seaux sociaux en politique est devenue incontournable en France. Elle offre de nouvelles opportunit\u00e9s pour toucher l&rsquo;\u00e9lectorat, mais n\u00e9cessite une ma\u00eetrise fine des codes de chaque plateforme. \u00c0 l&rsquo;avenir, les campagnes politiques se joueront de plus en plus dans l&rsquo;ar\u00e8ne num\u00e9rique, red\u00e9finissant ainsi les contours de la d\u00e9mocratie moderne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans l&rsquo;ar\u00e8ne politique fran\u00e7aise, les r\u00e9seaux sociaux sont devenus incontournables. De TikTok \u00e0 X (anciennement Twitter), en passant par Instagram, les candidats rivalisent d&rsquo;ing\u00e9niosit\u00e9 pour conqu\u00e9rir l&rsquo;\u00e9lectorat, en particulier les jeunes. Focus sur cette r\u00e9volution num\u00e9rique qui red\u00e9finit les codes de la communication politique. Les personnalit\u00e9s poltiques utilisent les r\u00e9seaux sociaux pour toucher les jeunes&hellip;&nbsp;<a href=\"https:\/\/saggidieu.be\/?p=662\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Les r\u00e9seaux sociaux : le nouveau terrain de jeu des politiques fran\u00e7ais<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-662","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/saggidieu.be\/index.php?rest_route=\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saggidieu.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saggidieu.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saggidieu.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saggidieu.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=662"}],"version-history":[{"count":7,"href":"https:\/\/saggidieu.be\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/saggidieu.be\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions\/671"}],"wp:attachment":[{"href":"https:\/\/saggidieu.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saggidieu.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saggidieu.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}